“You absolutely delivered above and beyond. You were also able to answer my questions in a timely response and have been such an important and amazing asset for the launch of my new business. Thank you!”
Brand Development
We design for the big picture. Looking beyond what is visually appealing to create a brand that tells a story, expresses your ideas, and speaks directly to your target audience.
Our goal is that real “aha!” moment where everything falls into place and you start to see a clear vision for your brand. We can set you up with as much or as little as you like, including naming, taglines, logo design, brand guidelines, values, and any other brand collateral you need.
Brand development can be daunting – let alone starting a business! But with the right team under your belt to guide you through, developing your brand can be a fun and exciting process. We’ll collaborate with you to learn what makes your business tick and what your customers want. Our team uses this research to create integrated brand solutions that will get you noticed in all the right places.
We can’t put enough emphasis on how important your messaging and copywriting are, along with graphics, imagery, and video assets – all of these elements should work together to tell the complete story of your business.
You need a brand, so why not add some fun and excitement to the process? Let’s create a brand that brings value to your business and makes you stand out in the best way possible!
Services included in Brand Development
Brand Positioning
Brand Audits
Brand Guidelines
Brand/Product Naming
Brand Communications
Rebranding
Brand Management
Brand Launch
Logo Design
Brand Story Development
Brand Awareness Campaigns
Logo Style Guide
Brand Style Guide
Brand Voice
Laneway Design Studio
Brand Development
Every new project starts with a conversation and being approached by Laneway Design Studio was no different. It started off a little like this: “Haylee, I’m starting my own homewares business, and I need you to help me take it online.”
With one simple sentence, our creative brains went into overdrive. The client approached us with a name and a vision for her business. We worked with her to strategise what she needed to launch a successful online store. From there, we mapped out a plan of how we could help and put together a list of deliverables.
SERVICES USED
Logo Design
Business Plan and Strategy
Brand Messaging
Brand Imagery
Marketing Strategy
Stationery
Photo Editing
Social Media Content
Post-production video
Facebook and Instagram ads
Recycle South
Brand Launch and Marketing
Recycle South (formally Southland disAbility Enterprises) is a non-profit in Southland providing recycling services to businesses, farmers, and the community. They offer employment opportunities to people with disabilities to enrich their lives. They approached us with logo in hand and ready to take on a full rebrand to better align their business in the direction it was going. It was an opportunity to strengthen their look to encompass growth, modernity, and represent the new services on offer. After all, a rebrand isn’t just about the execution, it’s also about unpacking the reason behind it, building a strategy, and planning the launch. The rebrand required a lot of supporting parts, all needing to fit within the budget of a not-for-profit organisation.
SERVICES USED
Brand Strategy
Brand Messaging
Post-production Video
Marketing Strategy
Copywriting
Photo Editing
Social Media Content
Website Design
Graphic Design
Project Management
FAQs
We know working with a design team can seem daunting. But here’s a few common questions that tell you a little more about working with us.
Every client and project is unique, but our objective always remains the same. Unlike other studios where you will only communicate with a project manager, every one of us is hands-on, and your point of contact will be the person working directly on your project. This ensures a more personalised and direct line of communication and allows for a better understanding and execution of your vision.
Something unique about us is we are all on the tools! What does this mean for you? Well, it means you when you meet with us and brainstorm for a project you will be talking with someone who has a good understanding of how the ideas could be executed, pick up any road bumps or even push the ideas further.
Something unique about us is we are all on the tools! What does this mean for you? Well, it means when you meet with us to brainstorm a project, you will be talking with someone who has an understanding of how the ideas could be executed, can pick up any road bumps, make recommendations, or push ideas even further.
Our team is intentionally small, valuing direct client contact and having the ability to deliver a more personalised experience.
Many of the skills needed within graphic design and visual communication services relate to one another. With a strong theoretical and practical understanding (as well as a heck of a lot of experience) our team can be versatile in the services we offer.
But we also know our limits, having a range of other specialist professionals in our contact list to take charge when a required skill isn’t our strong suit.
Each of us understands the value of personal and professional development, and we never stop learning newskills or taking the time for training.
Not at all! We work with clients from various locations, and geographical proximity is not a limitation. We can communicate effectively through virtual meetings, phone calls, and email. Regardless of your location, we are committed to providing the same level of dedication and support to all our clients.