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Laneway Design Studio

Project:
Brand Development
Industry:
Online Homewares
Services Used

Logo Design
Business Plan and Strategy
Brand Messaging
Brand Imagery
Marketing Strategy
Stationery
Photo Editing
Social Media Content
Post-production video
Facebook and Instagram ads

Every new project starts with a conversation and being approached by Laneway Design Studio was no different. It started off a little like this: “Haylee, I’m starting my own homewares business, and I need you to help me take it online.” With one simple sentence, our creative brains went into overdrive. The client approached us with a name and a vision for her business. We worked with her to strategise what she needed to launch a successful online store. From there, we mapped out a plan of how we could help and put together a list of deliverables.

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Laneway Studio Thank You Card
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Brand Development

Once the e-commerce website was live, it was time for us to start to transition toward the hands-off part of our plan. We moved on to a 3-month strategy that prompted more input from the client and required cross-platform posting. Throughout the process, we were there to provide advice and give guidance on an as-needed basis. Navigating the right solution for now while also planning for future service offerings.

Although we’re more hands-off and Vanessa manages the day-to-day brand strategy herself, there is still plenty more we will jump in to assist with such as lookbooks, blogs, service offerings, ongoing social media strategy, and website maintenance.

We have absolutely loved working with Vanessa and helping to make her vision for Laneway Design Studio into a successful, beautiful online homewares store.

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LDS Business Cards

“You absolutely delivered above and beyond. You were also able to answer my questions in a timely response and have been such an important and amazing asset for the launch of my new business. Thank you!”

Vanessa, Laneway Design Studio

FAQs

We know working with a design team can seem daunting. But here’s a few common questions that tell you a little more about working with us.

Every client and project is unique, but our objective always remains the same. Unlike other studios where you will only communicate with a project manager, every one of us is hands-on, and your point of contact will be the person working directly on your project. This ensures a more personalised and direct line of communication and allows for a better understanding and execution of your vision.

Something unique about us is we are all on the tools! What does this mean for you? Well, it means you when you meet with us and brainstorm for a project you will be talking with someone who has a good understanding of how the ideas could be executed, pick up any road bumps or even push the ideas further.

Something unique about us is we are all on the tools! What does this mean for you? Well, it means when you meet with us to brainstorm a project, you will be talking with someone who has an understanding of how the ideas could be executed, can pick up any road bumps, make recommendations, or push ideas even further.

Our team is intentionally small, valuing direct client contact and having the ability to deliver a more personalised experience.

Many of the skills needed within graphic design and visual communication services relate to one another. With a strong theoretical and practical understanding (as well as a heck of a lot of experience) our team can be versatile in the services we offer.

But we also know our limits, having a range of other specialist professionals in our contact list to take charge when a required skill isn’t our strong suit.

Each of us understands the value of personal and professional development, and we never stop learning newskills or taking the time for training.

Not at all! We work with clients from various locations, and geographical proximity is not a limitation. We can communicate effectively through virtual meetings, phone calls, and email. Regardless of your location, we are committed to providing the same level of dedication and support to all our clients.