Be the brand that makes people smile – get them hooked! Customers want to feel something when they interact with a business, they want to feel important, heard, like they’re actually getting what they pay for. Expert brand design can allow you to truly connect with your audience.
No strategy is better than its implementation, and you’ll have your customers hooked when everything you say and do aligns with your values.
The masters of this strategy – Apple.
Customers who buy Apple products know that they are getting a premium experience from start to finish. They have earned the trust of their users by adhering to a set of core values. Not only do they have the trust of the buyer, but also the employees who believe in the company’s mission. Apple makes the consumer feel good about themselves, and they wear their Apple products like a badge of honour.
Do you consider what feelings people get when interacting with your business?
- It’s all about the detail, are you paying attention to the small things that give people a positive experience?
- Are your corporate communications thoughtful and fit for purpose?
- Do you have the right people? Do you have staff that you can trust to be the businesses biggest advocates? If you are advertising that you are a friendly and down to earth business, you need staff that reflect these values and follow through.
- When you are sending out a quote, does it look like a cookie-cutter response, or is it tailored to the individual needs of the client you send it to?
- What process is in place for solving problems that come up?
Be the business that is paying attention to the details. Consider the way someone will feel when they interact with your brand and marketing collateral. Give your customers an experience that will get them hooked and coming back for more.
