Who has that one area in their home they cringe at?
Do people make comments about it to you?
What stops you from changing it? Price, time, don’t know where to start, who to contact?
Our creative assistant, Kameron, absolutely loathes showing people one room in her house when they ask. It’s a beautiful art deco home, but there is one problem that sullies the good design – the bathroom is wine red. Not just an accent of red, but the carpet (yes, a carpeted bathroom), the sink, the bath is all a gaudy, dated wine red.
Form vs. Function
Yes, it might be fit for purpose – it’s a bathroom. Yes, it might be functional. Yes, people can clearly identify what it is. We know that form should follow function, but that doesn’t mean the form shouldn’t have a visual strategy.
The same goes for your business. Are you proud of your logo, your brand message, social media content, domain name, and marketing? Or do you cringe when you have to point someone in the direction of a 10-year-old website or send out corporate communications that use clip art?
A powerful first impression is a must if you want to leave an impact on your customers. Having a well-planned design strategy will allow you the confidence to gain more clarity and push traffic towards your business. An increasingly visual world surrounds us, and it’s more important than ever to show customers’ visual communication that you feel confident and proud of.
Our advice? Be bold, be ready to re-invent yourself, change your style, and admit that your wine red bathroom is drab and that your business deserves to be more.
