The Power Company Limited
Services Used
Brand creation
Print design
Advertising
Signage + Packaging
Content creation
Graphic Design
To promote energy-efficient lighting, in October 2020, The Power Company Limited (TPCL) teamed up with Southland Power Trust, and Energy Efficiency and Conservation Authority (EECA) to offer every TPCL customer four free LED bulbs. These were distributed by their local Mitre10 stores in Invercargill, Gore, Winton, and Te Anau.
We jumped on board to create the visual marketing for the promotion. It comprised a few deliverables, including an identity graphic, pull-up banner, poster, mail-out DLE, press advertising, and digital advertising.
The client’s brief was to create a visually captivating graphic that represented the bulbs themselves while also incorporating each of the involved company’s colours.
Smart Energy Promotion
Working with so many organisations on this project meant care needed to be taken that each brand was individually represented. Through the power of Zoom, we were able to collaborate with all involved, have a brainstorming session, work through the project plan, and easily collect feedback.
The posters and banners were to be displayed in the local Mitre10 stores, so the colours chosen needed to catch the eye when displayed against the store background. We made the core colour orange and paired it with a lightbulb-yellow, navy blue and white.
SUPER thanks Haylee for getting this done in the timeframe. Really appreciate it.
FAQs
We know working with a design team can seem daunting. But here’s a few common questions that tell you a little more about working with us.
Every client and project is unique, but our objective always remains the same. Unlike other studios where you will only communicate with a project manager, every one of us is hands-on, and your point of contact will be the person working directly on your project. This ensures a more personalised and direct line of communication and allows for a better understanding and execution of your vision.
Something unique about us is we are all on the tools! What does this mean for you? Well, it means you when you meet with us and brainstorm for a project you will be talking with someone who has a good understanding of how the ideas could be executed, pick up any road bumps or even push the ideas further.
Something unique about us is we are all on the tools! What does this mean for you? Well, it means when you meet with us to brainstorm a project, you will be talking with someone who has an understanding of how the ideas could be executed, can pick up any road bumps, make recommendations, or push ideas even further.
Our team is intentionally small, valuing direct client contact and having the ability to deliver a more personalised experience.
Many of the skills needed within graphic design and visual communication services relate to one another. With a strong theoretical and practical understanding (as well as a heck of a lot of experience) our team can be versatile in the services we offer.
But we also know our limits, having a range of other specialist professionals in our contact list to take charge when a required skill isn’t our strong suit.
Each of us understands the value of personal and professional development, and we never stop learning newskills or taking the time for training.
Not at all! We work with clients from various locations, and geographical proximity is not a limitation. We can communicate effectively through virtual meetings, phone calls, and email. Regardless of your location, we are committed to providing the same level of dedication and support to all our clients.