Progress People
Services Used
Logo Design
Business Cards
Brand Messaging
Social Media Campaign
Copywriting
Brand Style Guide
Marketing Strategy
Graphic Design
Workbook Design
Signage
Progress People, an innovative leadership services organisation, approached us with a clear vision – to break free from the conventional ideas of leadership training and create an identity that reflects their dynamic and forward-thinking approach. The goal was to establish a brand that was not only energetic and engaging but also emphasised diversity and freshness.
The first challenge was to craft a logo that embodied Progress People’s core values while standing out in the leadership services market. The initial logo design incorporated all six vibrant colours from the diverse chosen palette, symbolising their commitment to inclusivity. However, after seeing the design it was much too busy. The final product was refined to feature their primary colours, ensuring a striking and impactful visual while maintaining clarity.
Rebrand and Social Media Campaign
With the logo acting as the foundation, we developed brand guidelines that captured Progress People’s unique persona. The guidelines set the stage for consistent and distinct communication across all touchpoints, ensuring a unified and recognisable brand identity.
Building on the newly created identity, our team created workbook and proposal templates that portrayed the same dynamic energy as the logo. These templates serve as tools for Progress People to engage with clients in a memorable way and deliver leadership content that is anything but ordinary. Next was the development of business cards and a social media campaign to capture attention with the essence of “fun, energetic, and bright” woven into every design element.
“We are thrilled with the rebrand you have done for us and we have received many positive comments on our new look. This will continue to serve Progress People well into the next couple of years.”
FAQs
We know working with a design team can seem daunting. But here’s a few common questions that tell you a little more about working with us.
Every client and project is unique, but our objective always remains the same. Unlike other studios where you will only communicate with a project manager, every one of us is hands-on, and your point of contact will be the person working directly on your project. This ensures a more personalised and direct line of communication and allows for a better understanding and execution of your vision.
Something unique about us is we are all on the tools! What does this mean for you? Well, it means you when you meet with us and brainstorm for a project you will be talking with someone who has a good understanding of how the ideas could be executed, pick up any road bumps or even push the ideas further.
Something unique about us is we are all on the tools! What does this mean for you? Well, it means when you meet with us to brainstorm a project, you will be talking with someone who has an understanding of how the ideas could be executed, can pick up any road bumps, make recommendations, or push ideas even further.
Our team is intentionally small, valuing direct client contact and having the ability to deliver a more personalised experience.
Many of the skills needed within graphic design and visual communication services relate to one another. With a strong theoretical and practical understanding (as well as a heck of a lot of experience) our team can be versatile in the services we offer.
But we also know our limits, having a range of other specialist professionals in our contact list to take charge when a required skill isn’t our strong suit.
Each of us understands the value of personal and professional development, and we never stop learning newskills or taking the time for training.
Not at all! We work with clients from various locations, and geographical proximity is not a limitation. We can communicate effectively through virtual meetings, phone calls, and email. Regardless of your location, we are committed to providing the same level of dedication and support to all our clients.